The Dubai Competitiveness Office aims to bolster Dubai's global market standing by encouraging business organizations to adopt innovative and effective strategies. This endeavour seeks to augment Dubai's capacity to increase efficient production, transition to high-tech and high-value manufacturing, and attract direct foreign investments, thereby enhancing individual income and fostering a conducive business environment. The office promotes cooperation between government agencies and the private sector to boost national product competitiveness. Furthermore, it establishes frameworks to monitor and continually improve Dubai's global competitiveness ranking, assessing the emirate's production against free and fair market requirements. Ultimately, it carefully outlines the government's role in enhancing competitiveness. Read more about the policy here