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Strategic Vision

Make Dubai one of the world’s top sporting cities by 2033.

Promote innovation, competitiveness, and community well-being through sports.

Strengthen opportunities for athletes, clubs, and global sporting partnerships.

Core Pillars

Community: Increase public participation and active lifestyles.

Events: Expand major sporting events and global sporting presence.

Clubs: Elevate public and private clubs to international standards.

Talent: Develop world-class pathways for emerging athletes.

Priority Sports (17 total across three categories)

Emerging Sports: Padel, combat sports, Esports.

Community Sports: Running, swimming, etc.

Sports with Global Reach: Golf, cricket, basketball.

2033 Targets

Increase sports sector GDP contribution from AED 10.17B to AED 18.3B.

Grow active sports participants from 1.6M to 2.6M.

Raise annual event attendance from 1.67M to 4.1M participants.